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Make your work consistent but not fucking predictable. Fuck. To surpass others is fucking tough, if you only do as you are told you don’t have it in you to succeed. You are not your fucking work. The graphic designer’s first fucking consideration is always the size and shape of the format, whether for the printed page or for digital display. Your rapidograph pens are fucking dried up, the x-acto blades in your bag are rusty, and your mind is dull. Stop clicking your mouse, get messy, go back to the basics and make something fucking original. Can we all just agree as the greater design community to stop fucking talking about Comic Sans altogether?

It’s getting fucking old. Think about all the fucking possibilities. Saul Bass on failure: Failure is built into creativity… the creative act involves this element of ‘newness’ and ‘experimentalism,’ then one must expect and accept the fucking possibility of failure. Dedicate yourself to lifelong fucking learning. Remember it’s called the creative process, it’s not the creative fucking moment. The details are not the details. They make the fucking design. Design as if your fucking life depended on it. To go partway is easy, but mastering anything requires hard fucking work. Nothing of value comes to you without fucking working at it. You won’t get good at anything by doing it a lot fucking aimlessly. Must-do is a good fucking master. Respect your fucking craft. Practice won’t get you anywhere if you mindlessly fucking practice the same thing.

Change only occurs when you work deliberately with purpose toward a goal. Use your fucking hands. When you sit down to work, external critics aren’t the enemy. It’s you who you must to fight against to do great fucking work. You must overcome yourself. Never, never assume that what you have achieved is fucking good enough. A good fucking composition is the result of a hierarchy consisting of clearly contrasting elements set with distinct alignments containing irregular intervals of negative space. Creativity is a fucking work-ethic. Don’t fucking lie to yourself. Someday is not a fucking day of the week. Paul Rand once said, “The public is more familiar with bad fucking design than good design.

It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring.” When you design, you have to draw on your own fucking life experiences. If it’s not something you would want to read/look at/use then why fucking bother? You need to sit down and sketch more fucking ideas because stalking your ex on facebook isn’t going to get you anywhere. Sometimes it is appropriate to place various typographic elements on the outside of the fucking left margin of text to maintain a strong vertical axis. This practice is referred to as exdenting and is most often used with bullets and quotations. If you fucking give up, you will achieve nothing. Learn from fucking criticism. Don’t worry about what other people