Everything you need to know
FAQs for social media managers
Are you a social media manager looking for more information about SocialHub? Then you’ve come to the right place.
FAQs about the SocialHub
SocialHub is your control center for secure, efficient, and stress-free social media management. Everything you need—such as community management, content planning, team workflows, analytics, benchmarking, social listening, or employee advocacy—comes together in one tool.
You get a central inbox, a visual editorial calendar (Content Planner), meaningful analytics and powerful team features. This allows you to organise your social media work in a structured and stress-free manner, no matter how many channels you manage. SocialHub also has additional optional modules for benchmarking, social listening and employee advocacy.
Whether you’re a local government office, a medium-sized business, a social media agency, or a large corporation—SocialHub is for anyone looking to manage social media professionally, securely, and collaboratively.
Yes, as a German company, we comply with the requirements of the Federal Data Protection Act (BDSG) and the European General Data Protection Regulation (EU GDPR).
Your data is stored on German servers and is processed in our subcontractor’s data centre in accordance with GDPR and BDSG and on the basis of AV contracts. We encrypt data transmission securely via SSL and SSH protocols, VPN tunnels and firewalls.
No, you can use the SocialHub via your browser and do not have to install anything. Optimized for Chrome, Edge, and Firefox. All you need is a modern browser to get started.
No. You can work comfortably in your browser—no downloads, no maintenance, no dependence on your IT team.
All relevant social media networks can be connected to SocialHub. These currently include: Facebook, Instagram, LinkedIn, YouTube, Pinterest, TikTok, WhatsApp, Mastodon, Bluesky and Threads. In addition, review platforms such as Google Business, Trustpilot, Google Play Store and the Apple App Store can be booked as add-ons.
Via official API interfaces—no coding skills required. With just a few clicks, your channel is connected. To link an account, you need admin rights for the respective platform.
Yes, as long as they have the required permissions. This enables your entire team to collaborate efficiently.
SocialHub is best used on a desktop or tablet, where you have access to the full range of features. For when you’re on the go, there are mobile apps for Inbox and Content Planner.
Yes! With SocialHub Inbox, you can manage your inbox tickets on the go. SocialHub Publisher helps you publish Instagram stories on your mobile device – including a reminder function.
Yes, you will receive onboarding with your SocialHub contact person. And we are always available afterwards if you need help or want to learn more about a feature.
Our Support is always there for you. You will usually receive an initial response within 15 minutes. And directly from a team member and not from a chatbot. Alternatively, you can always get in touch with your SocialHub contact if you have any questions.
At SocialHub you get personal and individual support. We´re always at your side to assist you with questions and problems by phone, mail and in-app software.
SocialHub focuses on the core tasks of social media management. With our add-ons, we look beyond the basics. Our optional, additional offerings include:
- Employee Advocacy: Your tool for managing brand ambassador programs.
- Benchmarking: For targeted competitor analysis and social benchmarking.
- Social Listening: For monitoring mentions beyond your own social channels.
- Review Platforms: Connection to platforms such as Trustpilot, Google, and more.
- Integrations: Such as Zendesk, Salesforce, Flip, or Bynder.
FAQs about SocialHub AI
SocialHub uses AI specifically where it can really help you. This currently includes features such as:
- AI Magic: AI-generated text suggestions for your posts in the Content Planner
- Alt text via AI
- Smart Reply: AI-generated reply suggestions for your community management
- Smart Hate Speech & Spam Detection: Automatic detection of spam and hate speech using AI
- AI Category Assistant: For automatic assignment of inbox categories
You can find out more about our AI features here: https://socialhub.io/en/socialhub-ai/
Die KI analysiert eingehende Kommentare oder Nachrichten und erkennt automatisch, ob der Ton positiv, neutral oder negativ ist. Das hilft dir, schneller Prioritäten zu setzen und Stimmungen auszuwerten, komplett automatisiert.
Spam messages, such as fake giveaways or phishing attempts, are automatically detected and moved to a separate folder. This saves valuable time in community management and protects your channels.
The AI detects offensive or discriminatory comments and automatically filters them out. You maintain control over the tone of your community without needing to check every message manually.
Smart Reply suggests suitable answers for incoming tickets based on Microsoft Azure GPT. You can customize the tone and language—for example, friendly, empathetic, or professional.
Yes! SocialHub automatically detects the language, or you can set it manually. You can also define the tone—e.g., casual, formal, empathetic, or neutral. Industry-specific settings are also possible.
With the Enterprise plan, you get unlimited access to AI-generated replies. In the Professional plan, you can use up to 20 AI-generated replies per month.
With the help of Magic AI, you can create captions and hashtags in different languages with the desired tone. You can also automatically generate alt text for your images for specific platforms.
When posting images, SocialHub can automatically suggest alt text. This makes your content more accessible, and you can edit the text at any time.
You define how your brand sounds, and all AI features align with it. This ensures every suggestion sounds like it’s from you—not a generic AI.
Yes. With the Enterprise plan, you can create up to 15 brand voices. The Professional plan includes one brand voice. This lets you tailor tone for different brands, departments, or audiences.
In the inbox, you can assign categories to make your community management measurable. The AI Category Assistant automatically does the tagging work for you. You can either perform a general AI categorisation or customise the prompt behind the function as needed to align it even more precisely with your categories.
SocialHub FAQs
The Inbox is your central cockpit for community management. All comments, messages, mentions, and reviews from your channels land here—clearly organized, in real time, and ready for action. You’ll never miss anything again and can respond faster.
At the moment you can manage comments, messages and mentions from the following platforms via the Inbox. Some are only available via Add-ons:
- YouTube
- Bluesky
- TikTok
- Threads
- Google Play Store
- Google Business
- Trustpilot
- WordPress
Everything relevant to community management flows into the inbox. Depending on API capabilities and platform specifications, you will receive comments, direct messages, replies, mentions and more. If you connect review platforms or use social listening, the reviews and social listening results will also flow into the inbox. Everything is collected in a central inbox and can be processed across platforms.
Tickets are imported chronologically and can be filtered as needed. The Enterprise package also includes the option to sort tickets into custom folders or prioritise them using smart rules based on specific conditions.
There are default folder such as: “Assigned to me”, “Done”, “Deleted” or “Priority”. You can activate additional folders, such as for snoozed tickets or auto-categorization via AI. Many additional folder functions are only available in the Enterprise package.
In real time! Your Inbox updates continuously, so you’re always up to date.
With powerful filters—by channel, time period, or specific keywords. The free-text search helps you quickly find what you’re looking for, like specific users or topics.
You can reply, assign tickets, tag, prioritise, translate, use emojis, block, hide, delete, like or comment internally. Email forwarding and sentiment tags are also possible.
Smart Rules automate certain actions in your inbox: when a ticket meets certain criteria (e.g. contains a specific keyword), SocialHub automatically performs a predefined action (e.g. tagging or marking as ‘priority’). You save time and maintain standards.
All sorts of things: ticket type, specific keywords contained, mentions, channel affiliation, user lists, folder assignment (e.g. spam or hate speech) or rating types.
Various actions such as liking, hiding, tagging, setting sentiment, sending emails, prioritising or even automatic responses (depending on the platform’s API) are possible with Smart Rules.
Templates are predefined reply snippets for frequently asked questions. They help you respond faster, more consistently, and always on-brand. You can organize them by topic and share them across teams.
Yes, it’s an additional service you can book. It allows you to monitor external terms, hashtags or mentions outside your own channels.
SocialHub scans external social media content on well-known social media networks, blogs, forums such as Reddit, press portals and websites. This ensures that you don’t miss anything related to your brand.
You can tag incoming tickets with your own keywords. This helps you cluster information, identify patterns, filter reports, and analyze sentiment.
Yes. You can require that a ticket must be categorized before being marked as “done” or answered. This ensures clean data quality.
You can activate a four-eyes principle: replies must be approved by another team member before being published. Ideal for sensitive topics or onboarding new team members.
Feedback is given to the original author. It’s stored directly in the ticket and can optionally be sent via email.
You can manually or automatically (via Smart Rules) assign sentiment to tickets: “positive”, “neutral”, or “negative”. This helps with reporting and community management KPIs.
It temporarily removes tickets from the Inbox—e.g., while waiting for a reply. After the snooze period ends, they reappear automatically. Great for follow-ups.
You’ll be notified by email when specific triggers occur—e.g., important keywords or new reviews—so you never miss critical messages.
It controls whether multiple users can work on a ticket at the same time or if the ticket is locked once someone opens it—preventing duplicate work.
Yes. You can translate incoming messages or your replies with one click—ideal for multilingual communication.
You can create up to 10 custom folders based on criteria like sentiment, tags, or channels. This helps you stay organized—especially when managing many accounts or topics.
Yes, you can perform a number of actions on the tickets via the SocialHub.
These include “Hide” and “Delete”, among others.
FAQs about the Content Planner
The Content Planner is your visual editorial calendar for all scheduled and published content. You can instantly see what’s being posted where and when—and plan, approve, and publish seamlessly. This gives you full control of your content strategy at all times.
Facebook, Instagram, LinkedIn (private accounts & corporate pages), X, TikTok, Pinterest, Mastodon, Threads, YouTube, Bluesky, Google Business
You can filter by team, channel, time period, editor, tags, externally published content, and post status.
The status is color-coded: Grey = draft, Blue = approved/scheduled, Red = waiting for approval, Green = published. A mouseover reveals more details.
All posts appear in clear overviews like “All Posts,” “Drafts,” “To Approve,” “Scheduled,” “Important,” “Published,” “Promoted,” or “Published via Publisher App.” You’ll quickly find what you’re looking for.
Yes, as CSV or PDF. Perfect for reporting or sharing with your team or clients.
Absolutely. You can duplicate any existing post, adapt it, and schedule it again.
The Publisher is your planning tool in the Content Planner. Here you can create posts, schedule them, start approval processes and set publication times. Everything in one clear workflow. You can also create multiple posts at once and copy content with just a few clicks.
Among other things, you can create content and either save it as a draft, schedule it in advance or publish it directly. The Publisher also offers collaboration tools for feedback and approval processes. For Facebook and Instagram, you can also create ads via the Publisher, provided your Meta Business account has been linked. In addition, you can create alt text for certain platforms, post initial comments, or create Instagram collab posts. The functions may change further depending on the API.
Yes, with sohub.io or Bit.ly you can shorten long links directly in the Planner—GDPR-compliant and hosted on German servers.
There are various approval processes in Content Planner. The standard is the classic dual control principle. This allows any SocialHub user with the appropriate rights to approve content at any time. For more complex approval processes, SocialHub offers multi-level workflows that define approvals in specific sequences with specific individuals or teams.
Yes. Even colleagues without SocialHub access can review posts via email and approve or reject them—couldn’t be easier.
They let you plan content for channels you manage manually—like Xing, your intranet, or newsletters. SocialHub sends you an automatic email reminder at the scheduled publish time.
You can tag posts with anything you like—e.g. campaign names, formats, or topics. This keeps things organized and enables focused analysis later.
You can assign an Inbox category when creating a post. Any responses later will be automatically categorized—perfect for analysis.Wenn später Reaktionen eingehen, werden diese automatisch richtig zugeordnet – ideal für Auswertungen.
On certain platforms, yes! For example, to directly add hashtags or additional links. The comment is automatically published with the post.
You can export posts as CSV or PDF—in list view, as a single post, or as a weekly calendar grid.
For formats such as Instagram Stories, where direct publication is not possible: you plan on your desktop, receive a push reminder at the appropriate time and publish on your mobile device – including a copy/paste function for texts.
SocialHub automatically converts uploaded videos to the correct format for the target platform—no need to worry about file sizes or formats.
Posts can have assigned owners, be commented on, and developed collaboratively. Ideal for teamwork.
If at least two different people are working on a post, you can view all previous versions of the post and restore them if necessary. This way, no good ideas are lost.
You can schedule a post for multiple platforms at once—with platform-specific customizations. Saves time and ensures consistent messaging.
When crossposting, grouped posts are displayed together in the calendar—clean and compact.
Yes, you can create collaborations with other accounts directly in the Planner—and automatically invite them upon publishing.
The invitation is sent when the post goes live. You’ll see in the Planner whether the collaboration has been accepted
A heatmap shows the best times to post based on reach (Facebook, IG, LinkedIn, Threads) and engagement (incl. TikTok). This helps you maximize visibility.
Facebook, Instagram, LinkedIn, Threads (reach + engagement), and TikTok (engagement). Sufficient data is required.
You’ll see how your post fits into your overall feed—including scheduled posts. This helps you design a cohesive look.
You can translate posts into multiple languages with just a few clicks. All text fields are covered—perfect for international audiences.
You can import Canva designs directly into the content Planner—either for immediate use or for your media library. Saves time and clicks.
Facebook (image, video with own thumbnail, links, ads)
Instagram (image, reels with own thumbnail, stories, carousels, collab posts)
LinkedIn (image, video with own thumbnail, links, slideshows)
X (image, video, links)
TikTok (video with its own thumbnail)
Pinterest (Pins)
Mastodon (picture, video, links)
Threads (image, video, carousels, links)
YouTube (long form & shorts)
Google Business (images, news, offers, events)
Bluesky (image, video, reposts, links)
Yes, you can filter by periods (daily, weekly, and monthly view) as well as by channels.
Yes, you can use the editor to adapt the format to suit the respective platform, crop photos and give them that certain something with filters, marking tools or text with just a few clicks.
Yes, you can schedule and publish advertisements for posts directly via SocialHub. The prerequisite is that your Meta Business account has been connected.
Yes, you can export the content calendar as a PDF and thus forward it to others.
Yes. With our Enterprise package, you will receive an email notification every time you are tagged in a comment or asked to share content. You can also manage this in your personal settings.
With the Content Pool, you can create and manage post templates and use them within the Publisher with just a few clicks. This simplifies the use of recurring topics, templates, or specific posts.
The Idea Board is a free add-on for content planning. You can capture your post ideas in Kanban boards and send them to the Content Planner as drafts. The Idea Board also offers team functions and, upon request, external sharing.
SocialHub FAQs
With the Analytics module, you keep track of all your social media KPIs—cross-platform and in real time. You can see what’s working, what needs improvement, and how to optimize your strategy based on data.
Standard dashboards give you ready-made insights into your performance—no setup needed. Perfect for getting started right away and sharing results.
For example: platform and cross-platform dashboards for a general overview, a management summary, fan information, post performance, inbox insights, tag and category overviews, channel dashboards and sentiment analysis.
Du bekommst Werte wie Reichweite, Engagement, Followerwachstum, Linkklicks, Ticketvolumen, Antwortzeiten. Aufgeschlüsselt nach organisch vs. bezahlt und kanalübergreifend. Die verfügbaren Metriken sind immer abhängig von der jeweiligen API.
Using the dashboard wizard, you can create your own dashboards with the metrics that matter most to you—giving you exactly the insights you need.
Impressions, engagement, fans, clicks, number of posts, reach, sentiment, story views, and much more.
Yes. For example, you can embed Google Analytics via iFrame to track cross-channel customer journeys.
Yes, you can schedule CSV reports to be sent automatically—daily, weekly, or monthly. PDF exports of complete dashboards are also possible.
As PDFs, CSV files, or public shareable links—so colleagues without SocialHub access can also view the data.
You get a clear view of which content is performing well. KPIs like reach, engagement, and clicks show you what resonates with your audience.
You’ll see data on incoming tickets, response speed, reply rates, and handling times. Optionally, monitoring and category insights give you even deeper analysis.
This dashboard shows the overall tone of your community—positive, neutral, or negative—broken down by channel in a pie chart. A valuable indicator for reputation management.
Yes, you can use category tagging to evaluate the feedback on your campaigns.
Yes and no. After you have linked your channels to the SocialHub, all data from all postings that are not older than 30 days are received.
With custom CSV reports, you decide which data you want to export, for which channels, and how often. This feature allows you to set up your reporting exactly how you need it. You will then receive the reports automatically by email.
SocialHub FAQs
Yes, as a German company, we meet the requirements of the Federal Data Protection Act (BDSG) and the European General Data Protection Regulation (EU-GDPR).
SocialHub is ISO/IEC 27001 certified—for both software operation and hosting in German data centers. This certification ensures verified security on both organizational and technical levels. SocialHub is therefore one of the most secure social media management solutions in Europe.
Yes. Only the absolutely necessary personal data is processed—no more, no less. This keeps you on the safe side in terms of data protection regulations.
You can restrict access to specific IP ranges, limit email domains, define password rules and expiration periods, enable two-factor authentication, and optionally set up Single Sign-On (SSO). You stay in full control.
You can set up automatic deletion routines for tickets, generate annual deletion reports, and pseudonymize personal data (e.g., names). This actively helps you comply with your deletion and documentation obligations.
No, default access by the provider is not possible. Protecting your data is a top priority.
Yes, but only if you explicitly authorize it—and only for a limited time. This keeps your account secure even when you need assistance.
Yes. It significantly increases the security of your account, especially when working in teams.
Yes, SSO is available upon request. This makes the login process even more secure and convenient for larger organizations.
Yes, the integrated link shortener is GDPR-compliant and—like all of SocialHub—is hosted in Germany.
Your data is stored on German servers and is processed in our subcontractor’s data centre in accordance with GDPR and BDSG and on the basis of AV contracts. We encrypt data transmission securely via SSL and SSH protocols, VPN tunnels and firewalls.
Yes, definable deletion routines give you full control over all personal data in SocialHub. The personal data of individual users can be completely deleted on request.
The servers are located in Falkenstein and Nuremberg. The data is processed there in accordance with GDPR and BDSG and on the basis of AV contracts. In addition, our subcontractor is C5-certified.
We are ISO27001 certified. This is one of the highest standards for IT security in Germany. We are constantly working on our security and undergo regular penetration tests to test our infrastructure.
Yes, our software is certified as accessible and barrier-free in accordance with EU Directive 2019/882 (European Accessibility Act, EAA). It is therefore compatible with screen readers.
SocialHub is based, developed and hosted in Germany. Additionally, we work exclusively with European companies, especially in regards to client data processing.That makes SocialHub a secure European software alternative to tools such as Hootsuite or Sprinklr.
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